Affordable Housing Marketing, Lottery & Lease-Up

City5 Consulting is an approved Marketing Agent of New York City Housing Preservation and Development (HPD) and Housing Development Corporation (HDC), with Tax Credit Specialists certified for programs administered by both agencies.


What We Offer

We offer the marketing, lottery, and lease-up of affordable housing under 421-a(16) tax exemption program, Inclusionary Housing (IH) programs, and Low Income Housing Tax Credit (LIHTC) programs administered by HPD and HDC.

HPD Marketing Agent for Affordable Housing

HPD Marketing Agent for Affordable Housing

  • Notice of intent to begin marketing
  • Marketing meeting with HPD
  • Marketing plan, ads placement

HPD Marketing Agent for Inclusionary Housing

HPD Marketing Agent for Inclusionary Housing

  • Construction Plans Review
  • Max Rents & Unit Mix Analysis
  • Best Affordable & Market Unit Mix Allocation Proposal

HDC Marketing Agent for HOME & LIHTC

HDC Marketing Agent for HOME & LIHTC

    Affordable Housing Tenant Selection and Lease Up

    Affordable Housing Tenant Selection and Lease Up

    • Open house/Showings for eligible applicants
    • Documents collection
    • Income & Household size certification

    Affordable Housing Re-Rentals

    Affordable Housing Re-Rentals

    • Vacancy notification
    • Re Rental Lottery set up
    • Tenant Selection

    HPD Approved Marketing Monitoring Services

    HPD Approved Marketing Monitoring Services

    • Monitoring contract execution
    • Compliance affidavits filing
    • Quarterly e rent roll submissions

    Trusted and Partnered with


    Tenant Selection for Affordable Housing Lotteries
    Powered by Complibuddy Software

    Streamlined marketing and lottery process for prompt and quality lease-up made easy with comprehensive reporting and applicant management. Schedule a Complibuddy demonstration or to find out what's happening, check out our Latest News.


    165+ Affordable Developments Marketed


    700+ affordable units leased


    1000+ units under compliance monitoring


    Lottery applications processed

    Development locations

    See where the developments are trending in the city and get in touch with us!

    Latest News
    Covid transformed NYC Housing Initiatives Giving Affordable Housing a ResurgenceIn the last year we have seen an increase in Affordable Housing options for New Yorkers, helping slow that the migration out of the city that was occurring even before the pandemic.
    View more
    Affordable Housing Construction on the Rise in NYCOver 30,000 Affordable Housing developments have been created in the past year, making it the second highest total in one-year in all of NYC History.
    View more
    NYC in the Read to Lead on Fair HousingThere is a long road ahead, however, NYC is positioning itself as the lead in Fair Housing rules and regulations. As Affordable Housing developments are on the rise, owners and developers need to be updated with all rules and regulations in order to remain in compliance.
    View more
    Revamped Affordable Housing Lottery WebsitePeople will be able to apply to housing lotteries through the new portal. This means that developers will be able to receive updates on applications immediately.
    View more

    Frequently Asked Questions

    Have questions? You can find all answers to commonly asked questions below

    Are the affordable units rent-stabilized?

    Yes, affordable units are subject to rent stabilization.

    Are the market rate units stabilized?

    Market rate units with the initial rent below the deregulation threshold in effect at the time when the initial rent is established are subject to rent stabilization

    What rent can be charged for the affordable units?

    The rents for the affordable units are restricted by the program that the development is opting into. Depending on the program(s) that the development is subject to, the rent is governed by a certain Area Median Income (AMI) level.

    How do you allocate units to affordable housing?

    • Our office can help properly allocate the units to affordable housing taking into consideration all applicable complex restrictions & regulations and calculate the rent for each affordable unit based on the Area Median Income (AMI)
    • Taking into consideration free-market units’ rents and affordable units’ rent that is dictated by HPD we will run multiple affordable & market-rate unit mix options to make sure we choose the one that would work best for your development.
    • Please contact our office at 212.571.3003 or to find out what unit mix would work best for your development.

    When should I start marketing the affordable units?

    Depending on the number of affordable units in the development, we advise starting marketing for the affordable units 4-7 months prior to the anticipated construction completion date.

    What are the main steps of the marketing & lease up process of the affordable units?

    • Pre Marketing
      • Notice of Intent to Begin Marketing submission
      • Marketing Meeting with HPD
      • Caller Service/PO Box for the lottery Opened
      • Marketing Plan Submitted/The lottery is added to HC 2.0
      • Upon approval of the marketing plan, the ad will be scheduled to go live on HPD’s Housing Connect 2.0 website
    • Marketing
      • Ads published in media (if applicable)
      • Ad goes Live on Housing Connect
      • Paper applications are being accepted
      • Compliance meeting with HPD
    • Lottery
      • Caller service/PO Box closed
      • Paper applications entered into Housing Connect
      • HPD generates the list of applicants (logbook/batch)
    • Tenant Selection
      • Logbook analysis
      • Open house/Showings for eligible applicants
      • Applicants with preferences
      • Ineligibility notices sent out; Appeals reviewed
      • Documents requested from potentially eligible applicants
      • Applicants’ Eligibility Evaluation
      • Applications submission to the Agency
      • Upon the approval of the applications, the leases could be signed.

    How can landlords benefit from participating in CityFHEPS?

    • There are numerous benefits for landlords including:
      • Speedy lease-up of the affordable units as the landlord can skip the affordable housing lottery
      • The new augmented HPD CityFHEPS will cover the full advertised rents
      • For each unit leased by a client receiving Augmented CityFHEPS Rental Assistance, the owner will receive the full first month’s rent and the next three (3) months of Augmented CityFHEPS Rental Assistance upon lease signing. Thereafter, payments will be made on a monthly basis.

    What is the unit approval and leasing process for the affordable units and CityFHEPS?

    • The prospective tenant must first identify a unit of interest, the case worker assigned will begin the pre-clearance process conducted by the Department of Social Services (DSS).
    • The unit and building must be cleared of violations and a physical walkthrough to review the unit must be scheduled.
      • Upon passing the unit walkthrough, the case worker will prepare the housing packet and schedule a lease signing.
    • Leases must be signed by both the landlord and tenant so the packet can be reviewed.
    • DSS does a final review of the packet once it is submitted.
      • If packet is approved, key and check exchange will be scheduled by a caseworker
    • Tenants must renew CityFHEPS program eligibility and participation annually.
      • During the renewal process, DSS will recalculate the tenant’s contribution based on their income.
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    Address1115 Broadway, 10th FloorNew York, NY 10010